GEO vs. SEO: the difference and why you need both
SEO gets you into the Google results list, GEO into the direct answer from ChatGPT, Perplexity and co. How the two differ and how they work together.
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How does my business get found in ChatGPT?
Crawler access, citable content, brand authority: the three levers that get your business into AI answers.
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What is Answer Engine Optimization (AEO)?
Answer Engine Optimization prepares content to become the direct answer. What is behind it and how you benefit.
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llms.txt: what is it and does my website need one?
A small text file that explains your website to AI systems in a structured way. What llms.txt is, what belongs in it and who benefits.
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Google AI Overviews: what they are and how to get in
The AI summary above Google results is changing search behaviour. How AI Overviews work and how you appear as a cited source.
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Schema markup explained: structured data for Google and AI
Structured data tells machines what is on your page. Which schema types matter and why they count for SEO and AI visibility.
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What is a good conversion rate?
The honest answer: it depends. Which benchmarks are realistic, what really matters and how to improve your rate.
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AI in SMEs: 5 use cases that pay off immediately
AI does not have to be a big project. Five concrete use cases with which SMEs quickly save time, pragmatic and privacy-aware.
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Local SEO in Zurich: how to get found locally
If you want customers in Zurich, you need local visibility. The biggest levers: Google Business Profile, reviews, local content and schema.
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Controlling AI crawlers: robots.txt for GPTBot, ClaudeBot and co.
Which AI crawlers visit your website, what blocking really means and how to steer access deliberately instead of giving away visibility.
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Landing page optimisation: the 10-point checklist
Ten concrete points, from headline and trust signals to the form, that make your landing page deliver measurably more enquiries.
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Developing an AI strategy: an actionable plan in 5 steps
Not slides but a plan: five steps from assessment via a pilot case to scaling, data protection included.
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