GEO vs. SEO: the difference and why you need both
SEO gets you into the Google results list, GEO into the direct answer from ChatGPT, Perplexity and co. How the two differ and how they work together.
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How does my business get found in ChatGPT?
Crawler access, citable content, brand authority: the three levers that get your business into AI answers.
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What is Answer Engine Optimization (AEO)?
Answer Engine Optimization prepares content to become the direct answer. What is behind it and how you benefit.
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llms.txt: what is it and does my website need one?
A small text file that explains your website to AI systems in a structured way. What llms.txt is, what belongs in it and who benefits.
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Google AI Overviews: what they are and how to get cited
The AI summary above Google results is changing search behaviour. How AI Overviews work and how you appear as a cited source.
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Schema markup explained: structured data for Google and AI
Structured data tells machines what is on your page. Which schema types matter and why they count for SEO and AI visibility.
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What is a good conversion rate? Benchmarks and levers
The honest answer: it depends. Which benchmarks are realistic, what really matters and how to improve your rate.
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AI in SMEs: 5 use cases that pay off immediately
AI does not have to be a big project. Five concrete use cases with which SMEs quickly save time, pragmatic and privacy-aware.
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Local SEO in Zurich: how to get found locally
If you want customers in Zurich, you need local visibility. The biggest levers: Google Business Profile, reviews, local content and schema.
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Controlling AI crawlers: robots.txt for GPTBot and ClaudeBot
Which AI crawlers visit your website, what blocking really means and how to steer access deliberately instead of giving away visibility.
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Landing page optimisation: the 10-point checklist
Ten concrete points, from headline and trust signals to the form, that make your landing page deliver measurably more enquiries.
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AI strategy and AI programme: 5 steps to a plan
Five steps from assessment to scaling, plus phases, roles and a timeline, so that your AI strategy becomes a programme.
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What belongs in an SEO audit? The checklist
Technology, content, authority and AI search: what an SEO audit checks, how it runs and how to tell a good one from a superficial one.
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Perplexity for companies: how to get found in Perplexity
Perplexity delivers answers with clearly visible sources. How the AI search engine works and how you get named as a source.
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AEO in practice: how your content becomes the direct answer
From question to direct answer: concrete AEO measures for featured snippets, People Also Ask and the answers of ChatGPT and Google.
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Is my brand named by AI? How to measure your AI visibility
AI answers name brands, but which ones? How to measure simply and regularly whether and where your business appears in ChatGPT, Perplexity and co.
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What is E-E-A-T? Google's quality signals explained
Google increasingly judges content on whether real experience and expertise stand behind it. Here is how to show E-E-A-T on your own website, without a large editorial team.
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A/B testing basics: test properly instead of guessing
Many A/B tests give false results because basic rules are missing. Here is how to test properly, even with limited traffic.
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AI and data protection: what Swiss law (revDSG) requires
Using AI tools at work often means processing personal data without realising it. An orientation on the revDSG, not legal advice.
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What does SEO consulting cost in Switzerland?
Why there is no list price, which three billing models are common and how to tell whether a proposal has been calculated fairly.
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Revised Swiss data protection act: a website checklist
What the revised Swiss data protection act means for an ordinary company website, from the privacy policy through tracking to your forms.
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revDSG and GDPR: what applies to Swiss companies
Many Swiss companies fall under both laws at once. When each applies and where the differences actually show up in daily operation.
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What does an SEO consultant do? Tasks and collaboration
Audit, keyword strategy, technical work, content, reporting: what an SEO consultant does, how the collaboration works and when the role is worth it.
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Core Web Vitals explained simply: LCP, INP and CLS
Loading, responsiveness and visual stability: what the three Core Web Vitals measure, which thresholds count as good and how to check them yourself.
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Keyword research basics for SMEs
Search intent, free sources and mapping to your own pages: the basics of keyword research for SMEs, step by step.
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What does AI consulting for SMEs in Zurich cost?
Project, retainer or time-based: the three common pricing models for AI consulting, what an initial conversation costs and how to recognise a credible proposal.
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Optimise your Google Business Profile in Zurich
The key profile fields for local rankings, how reviews influence ranking and the most common mistakes when a business has several locations.
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AI consulting for financial services and insurers
Regulatory guardrails under FINMA and the revDSG, concrete use cases in underwriting and customer service, and how a first AI project in financial services typically runs.
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AI visibility for dental practices: what you can check
Five test questions for ChatGPT and co. and five things a dental practice can improve itself: practice data, Google profile, treatment pages, reviews, crawlers.
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AI visibility for law firms: a self-test
Five test questions for ChatGPT and co. and five things a law firm can improve itself: firm data, Google profile, practice-area pages, people, crawlers.
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